Search Engine Optimization (SEO) – 2020 Complete Tutorial: New to SEO? Need to clean up your insight? The Beginner’s Guide to SEO has been perused 5million times and gives far-reaching data you have to jump making progress toward expert quality Search Engine Optimization, or SEO.
What is Search Engine Optimization (SEO)?
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s outstanding results—often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers. (– Wikipedia)
What Will I Learn?
An understanding of how to rank a Web site high up in the major search engines. The knowledge you need to do the work yourself or supervise an optimization team or outside firm.
- Basic knowledge of getting around on the Internet and building Web pages, even if through a simple page-building tool.
- You may not know how to work with Web pages, but this course will still provide the information you need to supervise a Web-development team in the area of SEO.
Welcome Video [Sample]
Table of Content
- Getting Started
- Picking Powerful Keywords
- Preparing Your Site
- Your First Small Steps
- Understanding the Role of content
- Basic Page Optimization – Hidden Code
- Basic Page Optimization – Visible Code
- Basic Page Optimization – A few more good things
- Using Structured Data Markup
- Submitting to Search Engines
- Submitting to Directories
- Working with Webmaster Accounts
- Using Local – Search SEO
- You must have Links
- Linking the Geek Stuff
- Designing the Perfect Link
- The First Places to Get Links
- When you Still Need Links
- Bonus Materials
Is This Course for You?
Perhaps you own a small business, and your success depends on your Web site. Maybe you’re a Web developer, and you want to do a better job for your clients–and your clients do want SEO!–or you are responsible for your employer’s Web site and are feeling pressure to get it ranked in the search engines. Or maybe you have hired an SEO (Search Engine Optimization) company and are not sure that they are doing a good job…or are about to employ an optimization company and have heard the SEO horror stories from friends and colleagues.
Whatever your situation, this course, will take you through the process step-by-step, with commonsense advice and simple examples. Search Engine Optimization is not brain surgery; there are basic rules that, if you follow, will bring success.
Content and Overview
- This course of over seven-and-a-half hours, 157 easy-to-digest lectures, and 40 documents with links to useful resources explain the basics of a powerful SEO campaign.
- You’ll begin by understanding the importance of keywords to SEO, how to find out what people are searching for online and how often, and how to pick the right SEO keywords. You’ll also hear about the things you can do to your site to prepare, to ensure the site has the best chance to rank well.
- I’ll explain the role of content – text – in your Web pages, and how to optimize the various vital tags in your page. You’ll also hear about structured data markup, a way to tell the search engines what the content in your pages represents – products, software, reviews, people, music, articles, and more.
- You’ll learn the best ways to “submit” your site to the search engines, how to work with search directories, and about the Webmaster accounts, in particular, Google Search Console.
- You’ll also hear about what is often the hardest part about search engine optimization, linking getting links from other sites pointing back to yours. I’ll explain in detail why this is so important, how the link should be structured, and how to get them.
- By the end of this course, you’ll have a solid foundation in SEO and be able to optimize your site or to supervise developers and SEO firms to ensure the job is done right.
Who is the target audience?
- This course was created for people who own, manage or develop Web sites.
- Great for Web developers wanting to understand how to optimize their employer’s or clients’ sites
- People managing Web sites, even if not very technical, will find the course useful for avoiding the many SEO scams
- Small business people who want to get more traffic to their site will find the course helpful, whether optimizing their websites or employing someone else to do so.
- Businesses employing outside SEO firms will be able to understand what the firms should be doing … and if they’re doing it right!