10 Ways to Use Pinterest for Business: With 200 million monthly users, Pinterest may not be an internet based life behemoth like Facebook, but rather it’s an important social stage with profound infiltration in profitable socioeconomics. Half of all U.S. recent college grads use Pinterest, for example. However, it’s not simply youngsters sparing their thoughts on the system: 68 percent of U.S. women between the ages of 25 and 54 use Pinterest, as well. And keeping in mind that the facts demonstrate that the system has more female users than male, 40 percent of new users are men.
In the event that you don’t have a strong arrangement set up for how to utilize Pinterest as a major aspect of your business methodology, you’re passing up key chances to achieve potential new users.
10 Ways to Use Pinterest for Business
1. Set a Strategy
Pin strategically by considering your objectives before you begin. Are you trying to; drive traffic to your website, boost your brand awareness, increase your sales, expand customer engagement? Pick images and offers accordingly.
2. Watch your Percentages
create inviting boards by making 40% of your pins motivational and inspiring, 40% instructional and educational and only 20% about your brand – including profiles specials and contests.
3. Be Pin Friendly
Install the Pin It Button on your website and give every page and blog post a featured image that can be pinned automatically. In addition, put a “Follow me on Pinterest” button on your homepage.
4. Promote Others
Build your brand by engaging with the community via repinning, commenting on and liking other pins. You can also tag @ another pinner (@sharfuddin)you are following in one of your pin descriptions.
5. Establish Your Expertise
Craft Keyword – rich pin and board titles and descriptions to boost your Google Ranking and be found for your expertise. Use hashtags to highlight keywords and phrases your readers search for.
6. Cross Promote
Connect with your other social media by creating a Pinterest tab on Facebook, tweeting your pins and embedding pins in your blog posts.
7. Pay Attention To Pin Placement
Place your most important pins near the middle of the top or second row of the board. Research shows that pins placed front and center receive the highest percentage of viewers.
8. Give Stuff Away
Drive traffic to your website by offering free items such as e-books, podcasts and white papers to a pin’s description. According to pinerly, pins that have a call to action see an 80% increase in engagement.
9. Go Multimedia
Make your boards more interactive by sharing videos, screencasts, and podcasts. Good multimedia pins include; tutorials, product demos, behind the scenes tours and excerpts from presentations and webinars.
10. Know Your Numbers
Verify your website in the settings page to get access to the Pinterest Web Analytics feature. The info will help you see which of your pinning efforts are paying off and shape your future strategy.